Communications Director

Administration · Boston, Massachusetts
Department Administration
Employment Type Full-Time
Minimum Experience Executive

Title:    Communications Director

Location:

Boston, MA

Date:   

Website:

http://icic.org

Salary: Highly competitive salary and benefits

Contact:

Jacqueline Rodriguez, jrodriguez@icic.org


Overview

The Initiative for a Competitive Inner City (ICIC), a national not-for-profit organization founded in 1994 by Harvard Business School professor Michael Porter, drives inclusive economic prosperity in America’s under-resourced communities through innovative research and programs to create jobs, income, and wealth for local residents. Our vision is to eliminate concentrated poverty and close the racial wealth gap in the U.S.  ICIC’s research highlights the competitive advantages of under-resourced communities as well as the challenges they face and informs its recommendations to business and civic leaders. Using our research, ICIC has developed and supported highly effective initiatives for underserved urban businesses to meet entrepreneurs’ most pressing needs. At ICIC, you will work with talented, creative, and committed professionals in a collaborative culture dedicated to excellence and innovation.

 

Position Description

We are looking for an experienced Communications Director to help us build and codify the ICIC brand and elevate our national profile and presence.  You will work across all levels and departments to capture and distill what makes us unique and communicate it to the world.  Reporting to our CEO and with significant collaboration with our Director of Development, the Communications Director has overall responsibility for our marketing efforts, public relations, collateral and branded materials, social media and digital marketing, working closely with and supervising our Senior Communications Associate.

 

Duties

Research and planning

  • Conduct market research to keep up to date with market trends, monitor competitors’ activities, plan and forecast
  • Codify and communicate our vision and mission
  • Develop and lead annual planning for communications in collaboration with the CEO and Director of Development
  • Translate strategy into annual and multi-year communication plans

 

Campaigns and marketing

  • Develop and supervise strategically aligned annual public relations campaigns
  • Leverage annual communications plan, develop strategies and manage new and ongoing marketing campaigns across print and online platforms
  • Supervise production of blog, social media, and monthly newsletter content to ensure alignment with brand identity and annual communications calendar

 

Media Relations

  • Manage media outreach, direct media pitching, edit media releases, and oversee media requests and speaking inquiries

 

Reporting and evaluation

  • Analyze the success of marketing campaigns, media outreach, and other events by collecting and interpreting data
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 

Collaboration

  • Align internal stakeholders around the brand direction, choices, and tactics
  • Work with external PR and design firm consultants, ensuring consistency in marketing and branding
  • Identify opportunities for cross-functional collaboration working with colleagues across multiple departments and programs

 

Requirements

  • Proven experience leading an organization or company’s rebranding
  • Ability to develop our brand and marketing strategies and successfully communicate recommendations to internal and external stakeholders
  • Experience identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills, data-driven, and an affinity for numbers and KPIs, complemented by a creative mind
  • Outstanding interpersonal and written communication skills
  • Up-to-date with the latest trends and marketing best practices as well as knowledge of the media landscape, both conventional and unconventional
  • Advanced knowledge of platforms such as WordPress, Hootsuite, Mailchimp, Salesforce a plus
  • Experience managing and leading a team of marketing professionals as well as external marketing vendors
  • Minimum 10 years of relevant experience and degree in marketing or a related field preferred with a minimum of 5 years of public relations experience. Experience in journalism is a plus.

 

ICIC is dedicated to the goal of building a culturally diverse and inclusive organization. We are an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, are based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

 

This a full-time position based out of our office in Boston’s Nubian Square area. The salary and benefits are highly competitive.

 

Application Details

To be considered for this position, please submit a resume and cover letter through our application page

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  • Location
    Boston, Massachusetts
  • Department
    Administration
  • Employment Type
    Full-Time
  • Minimum Experience
    Executive